ProLine for Audiologists

Realise Your Potential

Realise Your Potential

Rayovac, a world leading manufacturer* of hearing aid batteries has been at the forefront of the industry for over 110 years.

Dedicated to researching technological advancements, our team of experts work tirelessly to anticipate customer needs ensuring that Rayovac remain the go-to provider for hearing professionals and consumers alike. This has culminated in the development of ‘Sound Fusion Technology’.

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More than just a battery

The Rayovac ProLine range delivers on performance, support and service. As an elite member of our Rayovac ProLine Excellence Club, you will benefit from a whole range of new materials and programmes designed to raise awareness, prompt impulse sales, gain repeat visits and encourage customer loyalty.

More than just a battery

Web Portal

With the ProLine web portal you will have the information and tools you need at your fingertips to grow your business.

Social Media Programme

With over 2.23bn active users on Facebook alone, social media is a popular & growing communication channel for businesses and consumers. Rayovac’s new social media calendar offers engaging and relevant content for you to use to encourage engagement with your colleagues and customers alike.

Digital Asset Packages

Our digital programme is bolstered by new templates for e-newsletters and advertisements.
Use the power of the ProLine brand and tailor to meet your business needs.

On-Line Ordering

The ultimate convenience; place your orders any day, any time.

*Rayovac customer service teams, working Mon-Fri 8.30am-4.30pm will reply to confirm.

Investing in success

In our recent customer research survey you identified those elements of the ProLine Excellence Club that you most valued, which includes:

  • Customisation
  • Tracked shipping
  • Knowledgeable sales and customer care teams
  • Full range of POS materials
  • On-line ordering
  • Promotional offers

Fantastic NEW Features

In addition you have also identified a number of new features that you would see introduced:

  • Full range of digital assets and solutions
  • 24 hour tracked shipping*
  • Easy to use social media programme
  • Customised cochlear implant range
  • New display options
  • Open day support packs
  • 24 multi-pack

Our NEW great batteries, your great logo

Your battery packs will become your own personal business cards.

You can add your logo and contact information using your company colours, to each and every card using our full colour customisation programme. The custom imprint is front and central to the pack – an effective way to communicate your brand. It’s a great prompt for both purchasing batteries and when repurchasing hearing instruments.

Following customer demand we have also added a cochlear implant range to the ProLine programme that you can also customise.

Customising your pack ensures customers associate your company with the core values of Rayovac ProLine – quality, innovation, performance and reliability.

Driving Sales

Hearing aid batteries are a key, but often overlooked, essential element of your business.

  • Batteries are an easy add-on sale
  • Batteries create extra sales revenue
  • Batteries are needed by your customers every day and help to keep that regular contact
  • Batteries lock in customers

It’s a fact that strong battery sales lead to strong device sales.

As a hearing care professional, you need business partners that are committed to both you and your patients. We know that responding to customers’ needs and working together with partners is what makes our
batteries even better.

Through the PRO LINE™ Excellence Club you have access to the tools and programmes that are concentrated exclusively on the professional market, to develop the knowledge to grow your business. Batteries offer a unique way to keep in contact with your patient base.

Don’t miss the opportunity…..

Driving Sales

Hearing Aid and Battery Data

These simple calculations will help you determine if your battery business is as big as it should be.

Gross hearing aid battery income:

*** £

Determine your retention rate:


*This is based off the average life of an aid.

**This is based off the average number of cells a customer goes through in a year which is 40 batteries.

***This is the amount that is possible with 100% retention on your battery business.

Consider this

Approximately 50% of patients purchase their batteries elsewhere.

  • If your patients buy batteries from a competitor, how can you be sure they will buy their next set of devices from you?
  • Have you leveraged batteries to insulate your patients from the competition?
  • Have you leveraged batteries as an additional revenue source for your practice?
Peace of Mind

Peace of Mind

  • Exceptional standards
    All Rayovac ProLine batteries undergo 262 quality checks, ensuring you receive the highestquality battery.
  • Prime cut batteries
    High testing parameters ensure ProLine customers receive the very best product, with the highest voltage and best performance.
  • Advanced shelf life
    Fresh is always best, however our products have a 4 year shelf life.
  • Product guarantee
    Full product guarantee*, we will replace devices damaged by a Rayovac battery.
  • Technical back up
    Rayovac has a team of over 30 skilled R&D scientists available to provide support and answers to any technical questions you may have.
  • Heritage
    Over 110 years of brand legacy.
  • Environmentally friendly
    Manufactured without mercury and compliant with EU Battery Directive (2013/56/EU).