Rayovac reveals latest innovations at Europes largest hearing congress

The world leading hearing aid battery manufacturer* announced “no battery lasts longer**” than its new Active Core Technology at the hearing industry’s major annual congress.

World leading hearing aid battery manufacturer* Rayovac, has enjoyed another successful year at the 62nd EUHA Congress in Nürnberg, Germany, revealing its latest technology for the first time in Europe.

Among the highlights for Rayovac at this year’s event was the European launch of its new Active Core Technology, which offers consumers longer lasting, high quality performance throughout the life of the battery – its most powerful battery yet.

The company, a division of consumer products company, Spectrum Brand Holdings Inc., welcomed a multitude of delegates to its stand at the high-profile hearing industry event, where they discovered the wide-ranging benefits of Active Core Technology. Designed at the Spectrum Brands Institute of Design and Technology, the triple action cell design and formulation provides users with an improved performance and consistency in all hearing situations.

Visitors to the stand, which featured an eye-catching video screen and interactive displays, also found out about a range of exciting new upgrades to the 2018 Rayovac ProLine Advanced Programme.

Rayovac has been working closely with its audiology customers to design a business builder programme that meets the needs of the modern-day audiologist. Coupled with new graphics, the latest enhancements include 24-hour shipping, meaning orders are processed and shipped within 24 hours from the time they are placed***.

New for 2018, customers will be able to order customised multipacks, including a 24-pack box showing their own unique branding on the packs. They will also benefit from a customised cochlear implant range, new POS and new display units, which have been refreshed in line with the company’s rebrand.

Paula Brinson-Pyke, Director of Marketing at Rayovac, said: “It was fantastic to meet with so many people on the ground at EUHA, there was a real buzz and excitement around our new Active Core Technology. We have invested heavily in developing a product which meets the needs of hearing aid wearers and offers them long-lasting power on demand.

“The team had hundreds of pre-booked meetings with industry professionals at the event and it was particularly useful to gain their feedback on the new Active Core Technology and our ProLine programme, which we’re continually developing to give audiologists the best support.”

During the EUHA Congress in Nürnberg, Rayovac also hosted its annual Evening of Excellence event. The occasion is an annual highlight in the hearing industry calendar and this year marked the announcement of the 10th anniversary winner of the prestigious Audiologist of the Year (AOTY) competition.

The 2017 winner was revealed as Robert Beiny of the Hearing Healthcare Practice in Harpenden, Hertfordshire, who beat off tough competition from the seven other country winners.

Paula continued: “The Evening of Excellence is one of the highlights of the Rayovac calendar and it was great to come together with our industry partners to celebrate the achievements of Europe’s top hearing professionals.

“We wholeheartedly congratulate Robert and all of the 10th anniversary country winners and our thanks go to all of the patients who took time to nominate their hearing professional.”

* Based on internal company estimates of worldwide market share.

** Based on ANSI/IEC performance tests for size 13, 312

*** Exclusions apply. Orders qualifying for 24 hour shipment contain only ProLine branded products, are placed before 12 noon and contain 6000 cells or less. Orders excluded from the 24 hour shipping guarantee include promotional orders, where there are any account issues such as customer credit, pricing or custom imprint changes. New customer set ups will not qualify for 24 hour shipping for their first order. 24h our shipping does not apply when there are National holidays. See website for full T&Cs.

"We have invested heavily in developing a product which meets the needs of hearing aid wearers and offers them long-lasting power on demand."